Auto-Owners Insurance is all about treating customers the way they should be treated — like human beings. For their campaign, Simple Human Sense, they took a stand for easy-to-understand, tailored-to-you insurance offerings. TV and radio spots were needed to drive the message home, with versatility for use at both the corporate and agent level. I helped shape the brand narrative and messaging for this campaign, crafting scripts that brought a sense of warmth, clarity, and relatability to an often impersonal category.
Client
Auto-Owners Insurance
Role
Writer
Project
Television + Radio
Team
Gorilla Productions
The Best Thing
Your Auto-Owners Insurance policy might very well be the best thing that’s ever happened to you (…emphasis on “might").
Lotsa hats.
As a business owner, you wear a lot of hats. But the “Insurance Agent” hat shouldn’t be one of them. Enter: Auto-Owners Insurance.
Why are simple things so complicated?
Life is already complicated enough. So Auto-Owners makes it simple to get the right your insurance policy to fit your particular needs. ‘Cause that’s simple human sense.